The Alfred Pochin Award is named after the founder of the Lichfield Society of Artists. It takes the form of a silver salver and recognises the valuable contributions made by individual members to the activities of the Society. It is awarded annually at the Annual General Meeting.
The photograph to the right shows Alfred Pochin (left) at the opening of the 13th annual exhibition in 1957 together with his wife Blanche (right). Also on the photograph are the Sheriff, Cllr. H.P. Taylor, and Miss E. M Flint, Principal of the Lichfield School of Art.